![]() ![]() ![]() ![]() Plus, in most cases, you can build a website yourself much more cheaply than you can hire a developer to build it for you. For one, you get to maintain total control over your website, so there’s no need to worry about a developer going AWOL on you, going rogue after a dispute (Jurassic Park, anyone?), or simply not understanding your vision. That’s why we reviewed these builders and found which were the easiest, which made the most attractive sites, and which had the most customization options-because that will help you choose the builder that meets your needs.Īnd building your own website has some big advantages. To be clear, we at believe that business owners are totally capable of building a website themselves. That’s one of those things that you have to answer for yourself. With all its plugins and templates, WordPress can make feature-filled, good-looking small business websites. ![]() Daily bloggers will love its customizability and SEO tools, and online sellers will enjoy the many ecommerce plugins. Because if you’re not going to harness WordPress’s full capabilities (which you’ll need the Business plan to do), you might as well use an easier website builder.īut if you want control and features-and lots of them-then WordPress stands in a class of its own. In fact, WordPress’s steep learning curve and time-intensive customization process keeps us from recommending it to businesses that just want a small, simple website. The trade-off? WordPress requires more work and web design know-how on your part. It has tons of themes for any kind of website you want to build, it comes with exceptional built-in blogging, and with a plugin or two, it can provide powerful ecommerce solutions that can compete with the best ecommerce website builders. So if you’re on an ultra-tight budget or you plan to sell thousands of percale cotton sheet sets each month, you might want to move on to the other builders on our list.Įven with its (few) limitations, Wix’s quality and versatility make it the best website builder for most people. Its prices, while reasonable, aren’t the lowest, and it doesn’t offer the most plugins or the best ecommerce store tools. Of course, one builder can’t be all things to all people, and Wix might not work for every small-business website. That's a huge deal-and it's built specifically for the Wix app store. Plus, Wix recently partnered with Deepcrawl to launch custom-designed SEO tools for users. Plus, it has great security features to keep your site and your customers safe online. In fact, we gave it top marks on usability, design, and customizability. This drag-and-drop DIY website builder has it all: it’s easy to use, creates beautiful websites, and lets you customize almost anything you can think of. If you want to learn a bit more about how to build a site and what to look for in a site builder, check out these articles first:ĭespite facing some stiff competition, Wix emerged as the clear winner of our website testing. Look for a website maker that parallels your level of knowledge about site building-you don’t want to sink hours and days into learning to create a beautiful website. Website builders should make your life easier, not harder. When choosing a plan, make sure to weigh your budget against the importance of your website to your business. If your shop makes most of its money online, it’s worth paying a little extra to ensure your customers have the best possible online experience. If you sell products online, you absolutely need an ecommerce-friendly builder.) (For instance, not all website platforms emphasize ecommerce. Do you need your website to drive foot traffic, sell products online, or let clients schedule appointments? Whatever you need, make sure the website builder you choose can provide it. To that end, consider a few things when deciding on a site builder: So how do you ensure your website stands out and steers customers to your doors? First, you match with the right small business website builder for your needs. But you’ve seen plenty of shoddy websites in your time, and you know a clunky website can cause customers to click away from your site and onto a competitor’s in no time flat. Ecommerce shops and brick-and-mortar stores alike need user-friendly, fast-loading websites to drive business. ![]()
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